Marketing Class MB IPB

Muhamad Devi Riswandi

Class of E43 2012 Graduate Student of Master Program in Management
Graduate Program of Management and Business
Bogor Agricultural University

Menghadiri Pernikahan Andin sepulang kuliah Manajemen Pemasaran

Marketing Management Class PMB 541
Lecturer :
Prof. Dr. Ir. Ujang Sumarwan, MSc
www.ujangsumarwan.blog.mb.ipb.ac.id
sumarwan@mb.ipb.ac.id

Dr. Ir. Kirbrandoko, MSM



Based on Book written by Ujang Sumarwan, Agus Djunaidi, Aviliani, H.C.Royke Singgih, Jusup Agus Sayono, Rico R Budidarmo, Sofyan Rambe. 2009. Pemasaran Strategik: Strategi untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai bagi Pemegang Saham (Strategic Marketing: Strategy for Corporate Growth in Creating Share Holder Value). Jakarta. Inti Prima

Based on Sumarwan, U., Achmad Fachrodji., Adman Nursal., Arissetyanto Nugroho., Erry Ricardo Nurzal., Ign Anung Setiadi., Suharyono., Zeffry Alamsyah. 2010. Pemasaran Strategik: Persfektif Value-Based Marketing dan Pengukuran Kinerja.(Strategic Marketing: Value Based and Performance Measurement Perspectives) Bogor, IPB Press.

Class Notes on Saturday 9 Mar 2013
Conducting marketing activities should not be fixated on theories on the books. Always required fresh new ideas to attract the attention of the market. To conduct marketing activities, companies usually put young workers in the marketing division.